Navigating the social landscape - especially as a business - can be daunting.
Professional social media is 100% different from personal social media, even though - yes - we all secretly wish that our timelines were nothing but cute puppies and cat videos. What your social media accounts say about your brand is vital, and with today's algorithms and engagement requirements, the management of your accounts is a full time job. The level of support battlebørn creative provides you with is up to you, but trust us when we tell you it's a whole lot easier to run your business when someone else is doing the dirty social work.
battlebørn's Founder & CEO Christina Johnson created and maintained all of the Atlanta Gladiator's social media accounts, from the early days of MySpace on up through the current video-centric world of Instagram Stories and Snapchat. That's a whole lot of what works and what doesn't knowledge that you get to benefit from. Lucky you!
What exactly do you mean by 'social media management'?
We see this as a partnership, so we'll work together with you to navigate the social space organically, just like you would do if you were handling it yourself. Our job is to figure out each company's comfort level in the social atmosphere, because everyone is different. We'll figure out what your social voice is, what you want your brand to represent, and how you want to connect with your customers. How will we do that? Via extensive interviews with you (and anyone else you'd like us to meet), research on your company that we'll conduct in-house, and time spent in your world. We do all of this to gain a better understanding of how you talk about your company - from your company 'voice', to how you handle the customer experience, and what issues are important to you.
We won't tell you that you need to be on every platform, but we will tell you that you need to be where your audience is. We'll also help you find that sweet spot, and once we have a social strategy mapped out, we'll get to work! If you want us to handle everything from account set-up to content generation, we can. If you want us to collaborate using employee-generated content, we'll work with you to make sure everyone involved feels comfortable online, is aware of best (and worst!) practices, and has a clear understanding of the quality content needed for your brand.
People ask us what the magic system is and we wish we had one! Fact is, there's no one-size-fits-all in social. We don't end interviews doling out sage social advice, but maybe that's why it's authentic with battlebørn - it's always just: "who are you as a brand, and what do you want to tell/show your customers?" It's really that simple.
Ok, so what about Social Media Marketing?
Harnessing the power of social media marketing can help elevate your brand and customer base in an astounding way, but getting started without any prior experience or insight is challenging. If you want your advertising to be successful, and want to see a tangible ROI, you need a support team that understands the fundamentals of social media marketing. With extensive experience in digital advertising, battlebørn can guide you through the process, or run the whole show on your behalf. We'll help you maximize the quality of the ads you run, with fresh content produced bi-weekly, and pinpoint the online entry points that will capitalize on your target audience. Our goal is to help you build a foundation that serves your customers, your company, and - most importantly - your bottom line.
Success with social marketing requires listening over talking and a hyper-focused strategy. A specialized plan crafted to build a strong brand has a much better chance at success than a broad approach attempting to be all things to all people, and the old adage is just as true today as it was in the old days ... quality over quantity, always. You will have far greater impact with a handful of professional looking advertisements than a barrel of mediocre content 'boosted' for views.
The key thing to remember when launching your social media marketing strategy is that success doesn't happen overnight. You need to be willing to commit to the long haul to achieve your goals, but battlebørn will be with you every step of the way ensuring that you're on the path to social marketing greatness.